Of all the spheres of a love relationship (psychological, financial, legal, etc.). it seems that today the one at the forefront is the techno-rationalist sphere. Online dating apps transfer personal relationships in a palpable way to the work sphere. “People” become “workforces” through rationalised and utilitarian processes. Their aim is saving time and preventing the love worker from suffering what Shakespeare called love’s labour’s lost: the infinite quest to reach a final decision.